Browsing Tag

MarTech Infrastructure

Solving Today’s MarTech Infrastructure Challenges: The Case for Managed Global Hybrids 

With the rise of mobile e-commerce and the ability of digital marketing to target people where they are open to engagement and influence buying decisions in real-time, the digital marketing industry is growing at an unprecedented rate. Global digital spend is expected to reach $336 billion this year, accounting for over half of all ad spend for the first time. And, the Marketing Technology (MarTech) solutions to support digital marketing have grown 4,500% in the past eight years with 7,040 individual solutions existing as of…