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Mason Morfit

Alliance Data Announces Share Exchange with ValueAct

ValueAct Maintains Investment Position While Reducing Voting Power Alliance Data Systems Corporation, a leading global provider of data-driven marketing and loyalty solutions, announced its entry into an exchange agreement (the "Exchange Agreement") with ValueAct Holdings, L.P.  Pursuant to the terms of the agreement, ValueAct Capital Master Fund, L.P., Alliance Data's largest shareholder, exchanged 1,500,000 of its 5,207,646 shares of Alliance Data common stock (the "Common Stock") for 150,000 shares of Alliance Data's…