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Mass Minority

Introducing BAM: Brand Attraction Monitor

The World's First Cross-Media Measurement Tool for Informing a Brand's Overall Marketing Effectiveness and Performance Against Key Competitors Now in market is Mass Minority's Brand Attraction Monitor (BAM), a first-of-its-kind technology that was created to help brands understand the full impact of a campaign's effectiveness across a brand's whole ecosystem in near real time. With this information, an organization can see how their full range of communication efforts are performing against key competitors. BAM measures a…