Banner Before Header
Browsing Tag

match rate

Match Rate Challenge: What Every Marketer Should Know

Match rates have been one of the hot topics in the ad tech world for some time now and still comes up frequently in conversations with digital marketers. The topic continues to perplex because match rates are a widely misunderstood metric that are not entirely useful on their own. In some ways, this is understandable. Match rates are an easily digestible metric by which a marketer can determine how well two distinct systems overlap with data, be it a DMP, a DSP, or an identity resolution service. It’s not dissimilar to…