Matt McLaughlin

DoubleVerify (DV) the leading independent provider of marketing measurement software and analytics, announced it has been granted continued accreditation by the Media Rating Council (MRC) for DV’s desktop, mobile web and mobile in-app measurement in the areas of impressions, property-level ad verification functions, sophisticated invalid traffic (SIVT) detection and filtration, and viewability measurement. Accreditation by the MRC covers metrics within DV’s existing suite of impression quality solutions, including the DV…

New Brand Safety Capabilities Expand Brand Reputation Coverage in Mobile App Environment  DoubleVerify ("DV"), the leading independent provider of marketing measurement software and analytics, announced the launch of its expanded mobile app brand safety solution – augmenting quality coverage within this high-priority channel. “DV innovated mobile app brand safety in 2017, and has continued to build our coverage within this important channel,” said Matt McLaughlin, COO of DoubleVerify. “DV’s expanded solution lets…

Company Initiates Viewability and Fraud Measurement for Facebook Stories Video Ads DoubleVerify, the leading independent provider of digital media measurement software and analytics, announced its expanded integration with Facebook – providing global advertisers with objective, third-party measurement of viewability and fraud/SIVT across Facebook Stories video ad inventory. DV’s extended partnership with Facebook is timely, as Stories continues to gain prominence within the Facebook ecosystem. More than 300 million people…