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Matt Wasserlauf

Yeah, OTT Advertising is a BFD

"Welcome to the modern day gold rush of 2018 – OTT. If you are close enough to it, you can almost feel what the ‘49ers must have felt as those pioneers traversed the continental United States in hopes and dreams of found gold in 1849. Our version in digital media has all the smallest and largest companies grasping for some piece of the OTT pie (our gold) to market in the mega-billion dollar Video advertising industry. Before I get started, it makes sense to present my take on the definition of OTT. OTT is TV on all…