Later Acquires Mavely for $250 Million, Unlocking New Opportunities for Marketers and Creators to Maximize their Return on Social

Later Drives Full-Funnel Influencer Marketing Impact with New Affiliate Campaign Capabilities, Leveraging a Strategic Partnership with Mavely

Mavely Streamlines Creator Experience from Post to Purchase with New LinkDM and Button Partnerships and MyShop Upgrades

New Data: Gen Z Most Likely to Trust Influencer Gift Recommendations, but Need the Most Touchpoints for a Sell

Mavely Enhances Its Creator-First Platform with New Tools for Everyday Influencers

Mavely Adds Two Key Executives To Further Influencer and Affiliate Marketing Expertise