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Nielsen and Max Media Announce a Multiyear Comprehensive Agreement for Audio Ratings Service

Agreement Includes Nearly All of Nielsen's Syndicated Products and Services Nielsen and Max Media have reached a multiyear agreement for Nielsen audio measurement. This agreement includes nearly all syndicated products and services including Portable People Meter (PPM) data, Nielsen Scarborough, Polk by IHS Markit data, Nielsen Rhiza, PD Advantage and Tapscan's suite of services. "We are delighted to be working again with Nielsen," said Keith Barton, VP and General Manager of Max Media. "The comprehensive capabilities…