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MDC Ventures

Veritonic Launches First Audio Score For Marketers To Understand Relative Power Of Their Creative Assets

Veritonic Audio Score Rates Effectiveness of Audio Ads, Voiceovers, Sonic Brand Elements, Music, Scripts and More Veritonic, the audio effectiveness platform, launched the Veritonic Audio Score, the first overall rating standard for audio creative including ads, voiceovers, sonic brand elements and more. The Veritonic Audio Score incorporates a wide array of unique audio data in one simple metric. It empowers marketers to understand the true value of each of their assets relative to others in the market and make more…

Audio Measurement Platform Veritonic Raises $3.5 Million Seed To Scale Data-Driven Approach To Audio Marketing

Newark Venture Partners, Imagination Capital, MDC Ventures Are Among Investors Capitalizing on Market Shift Toward Audio Veritonic, the world's first audio effectiveness platform, announced that it has raised $3.5 million in seed capital to build on its success in bringing an evidence-based approach to audio marketing. The round was led by Newark Venture Partners with participation from Imagination Capital, Kiwi Venture Partners, MDC Ventures, and SWaN & Legend Venture Partners. Veritonic is the first analytics…