Browsing Tag

Measurement Standards

Veteran Industry Auditor Chris Johnson Joins Comscore to Bolster Measurement Standards Compliance Initiatives

Comscore, a trusted partner for planning, transacting, and evaluating media across platforms, announced that Chris Johnson has been appointed as Senior Vice President, Measurement Standards Compliance (MSC), effective immediately. The addition of a seasoned measurement standards leader underscores Comscore's continuing commitment to deliver trust and transparency to the industry by engaging with the Media Rating Council (MRC) and other leading accreditation bodies. Marketing Technology News: Game-Changing NetSuite…