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media across platforms

Comscore Announces Renewal Agreement with Graham Media Group

Long-term deal utilizes Comscore for local television currency, adds Quickscore second-day ratings Comscore, a trusted partner for planning, transacting, and evaluating media across platforms, nnounced a renewal agreement with Graham Media Group, the authentic local voice passionately informing and celebrating communities. Under the agreement, Comscore will provide continued local television and digital measurement across Graham Media Group's full station footprint, which comprises KPRC–Houston, WDIV–Detroit and…

Comscore Continues Cross-Platform Measurement Innovation with New US Patent for Household Viewership Aggregation

Comscore, a trusted partner for planning, transacting, and evaluating media across platforms, is proud to announce that the US Patent and Trademark Office (USPTO) has granted its patent on "Demographic Attribution of Household Viewing Events." The new patent is the latest example of Comscore's ongoing commitment to cross-platform measurement innovation and investment in research and development. Marketing Technology News: NTN Buzztime Enters Asset Purchase Agreement to Sell Entertainment and Advertising Assets This…

Comscore Achieves Global Connected TV Footprint With New Samba TV Partnership

Agreement harnesses joint strengths in cross-platform measurement intelligence, lays groundwork for aggressive European expansion Comscore, a trusted partner for planning, transacting, and evaluating media across platforms, announced its expanded TV measurement footprint driven by a new partnership with Samba TV, one of the leading cross-screen television data and analytics providers globally. The launch of international Smart TV measurement capabilities will begin in select European markets. By working with new and…

Comscore Privacy Counsel to be Featured on International Association of Privacy Professionals Panel

In an increasingly privacy-focused world, Comscore, a trusted partner for planning, transacting and evaluating media across platforms, is at the forefront of delivering best-in-class audience measurement in a privacy-safe manner. That's why Comscore is thrilled to announce that Alyra Liriano, Counsel, Privacy and Compliance, Comscore, will speak on the Starting a Career in Privacy: Pathways for Lawyers and Engineers panel on September 16, 2020 at 1 p.m. ET. Marketing Technology News: New SMS Marketing Platform Launched…

Comscore Announces Renewal Agreement with Weigel Broadcasting for Local Television Measurement

Comscore, a trusted partner for planning, transacting and evaluating media across platforms, announced a renewal agreement to provide Weigel Broadcasting with continued local TV measurement for their five Milwaukee, WI stations and three South Bend, IN stations. Under the agreement, Weigel will continue its long-term use of Comscore's local television currency, including Comscore's powerful Advanced Automotive and Political Audience segments, to better plan, transact and evaluate not only the size, but the value and…

Comscore Named Preferred Branded Content Measurement Partner By Canvas Worldwide

Agreement provides Canvas with content studies using Comscore Branded Content Comscore, a trusted partner for planning, transacting and evaluating media across platforms, announced a partnership with Canvas Worldwide, the world’s second largest independent media agency, to provide Branded Content™ measurement as their preferred branded content partner. Initially launching with six Branded Content integrations, the agreement provides Canvas with studies using Comscore’s sophisticated Branded Content to track integrations…

Comscore Finds Increased In-Home Data Usage In U.S. Amid Global Pandemic

June 2020 in-home data consumption up 14 percent compared to June 2019 Smart TVs, up 28 percent in June 2020, saw largest year-over-year data consumption increase During the COVID-19 pandemic, in-home device usage surged in the United States as millions of Americans complied with stay-at-home orders. Continued research from Comscore, a trusted partner for planning, transacting and evaluating media across platforms, shows that, while the gap is beginning to shrink, average 2020 in-home data usage levels remain higher…

Comscore Signs Agreement with B.A.S.S., LLC for Digital Audience and Custom TV Measurement

Comscore, a trusted partner for planning, transacting and evaluating media, announced an agreement to provide B.A.S.S., LLC, the worldwide authority on bass fishing and creator of the beloved Bassmaster stable of content, with Comscore's industry-leading digital audience and television measurement. The agreement includes Comscore's Media Metrix® Multi-Platform, which combines consumers' desktop and mobile behavior with advanced audience information to drive relevant advertising opportunities, as well as custom reporting…

Comscore Continues Privacy-Focused Product Innovation with New US Patent

Technical achievement bolsters privacy capabilities for industry-leading online audience measurement suite In today's rapidly-evolving media landscape, advertisers need superior solutions that offer effective audience measurement while meeting consumer privacy expectations. That's why Comscore, a trusted partner for planning, transacting, and evaluating media across platforms, is proud to announce that the U.S. Patent and Trademark Office has granted its patent on "Protecting User Privacy During Collection of Demographics…

Comscore Finds Consumers Shifting Focus to Sports and Outdoor Activities as Travel and Events Remain Largely Paused

Top Sports & Outdoor category websites saw an 86 percent year-over-year growth in May 2020 Consumer retail focus continues to shift significantly during the COVID-19 pandemic Spending and engagement across the retail sector continues to fluctuate across categories as millions of Americans remain at home during the COVID-19 pandemic. That's according to new research from Comscore, a trusted partner for planning, transacting and evaluating media across platforms, which shows consumers are shifting discretionary…

Comscore Research Captures Transformative Reach of Collaboration Software During Pandemic

Top collaboration tools generated 322 percent year-over-year increase, reached 41 percent of U.S. internet users in May 2020 As companies across the U.S. assess a potential return to office environments amid the continuing COVID-19 pandemic, new research from Comscore, a trusted partner for planning, transacting and evaluating media across platforms, reveals the extraordinary engagement levels of conferencing and collaboration tools that fueled the country's work-from-home experiment over the past several months.…

Comscore Finds Video on Demand Transactions Peaked in April 2020

Overall May 2020 consumption dips month-over-month Sports category transactions in May 2020 were 925 percent higher year-over-year New research from Comscore, a trusted partner for planning, transacting and evaluating media across platforms, shows a continued year-over-year (YOY) increase in video on demand (VOD) transactions as millions of Americans seek entertainment during the COVID-19 pandemic. However, overall consumption for May 2020 declined compared to the previous month, suggesting that consumption may be…

New Comscore Research Examines the Future of Privacy-Safe Measurement

Whitepaper explores Comscore's current and future initiatives for leading the industry into a cookieless environment In an increasingly data privacy-driven world, marketers are challenged to ensure the success of their campaigns while respecting consumers' privacy and maintaining consumer trust. Against this changing privacy backdrop, Comscore, a trusted partner for planning, transacting and evaluating media across platforms, is excited to announce the release of its 2020 "Future of Measurement in a Cookieless World"…

Comscore Finds Increased Consumer Interest in Brokerage and Investment Accounts

Non-customer brokerage shopping and account openings reached all-time highs, with +124 percent Y/Y application completes in Q1'20 Amidst stock market volatility and uncertainty during the COVID-19 pandemic, new research from Comscore, a trusted partner for planning, transacting and evaluating media across platforms, shows consumer interest in brokerage and investment accounts and financial education increased significantly during the first quarter of 2020 as account application and opening volumes reached all-time highs.…

Comscore Celebrates Achieving 1,000 Local Television Station Clients

Milestone comes as Comscore celebrates a decade of being the trusted provider of TV measurement Comscore, a trusted partner for planning, transacting and evaluating media across platforms, announced that it has just reached a landmark milestone of having 1,000 local television station clients for its local television measurement currency and its advanced demographics. This notable achievement was reached in the same year that Comscore celebrates ten years of providing massive scale local television measurement to the…

Comscore Sees Signs of Recovery in Travel Industry

Visitation to Online Travel Agencies and Airline sites rose in May 2020 The latest insights from Comscore, a trusted partner for planning, transacting and evaluating media across platforms, show an increase in consumer interest across several travel categories, signaling the industry may be showing signs of recovery. According to data from Comscore Media Metrix, visits to travel sites during the five-week period between March 23, 2020 and April 26, 2020 were down as much as 70 percent versus early February 2020, as the…

Comscore Sees Notable Rise in Desktop and Console Gaming

Minutes spent on PC gaming surged 19%, while mobile engagement stayed flat As Americans continue to seek entertainment while complying with pandemic public health safety measures, new research from Comscore, a trusted partner for planning, transacting, and evaluating media across platforms, shows gaming audiences are engaging more through desktop and console platforms than other platforms. Marketing Technology News: Modus Create Named a Top Ten Digital Transformation Solution Company…

Comscore Introduces Faster Reporting to Highlight Digital Media Consumption Trends

New daily and weekly options capture audience behavior in cross-media and gaming Comscore, a trusted partner for planning, transacting, and evaluating media across platforms, announced a new series of weekly custom reporting options to better understand rapidly-changing consumer behaviors in our new social-distancing world. Marketing Technology News: Finding it Extremely Hard to Attract Audience to Your Blogs? Answer, SEO Built on the granular audience insights derived from Comscore's syndicated products, the new…

Comscore Expands Gower Street Analytics Partnership to Include Film Comparisons in Box Office Essentials

Box Office Essentials and International Box Office Essentials subscribers will be able to access Gower Street's proprietary film comparison data to optimize planning and evaluation Comscore, a trusted partner for planning, transacting, and evaluating media across platforms, announced that Gower Street Analytics film comparisons are available to subscribers of Box Office Essentials and International Box Office Essentials. The new feature represents an expansion of the partnership between Gower Street and Comscore. Film…

Comscore Wins “Best Compliance and Ethics Program” at the 2019 Corporate Governance Awards

Award Recognizes Comscore's Outstanding Achievements in Governance, Risk and Compliance Comscore, a trusted partner for planning, transacting, and evaluating media across platforms, announced that it has been honored with the "Best Compliance and Ethics Program (Small to Mid-Cap)" award by the online publication Corporate Secretary. The award, which was presented on Nov. 21 at the 12th Corporate Governance Awards black tie gala in New York City, recognizes Comscore's outstanding achievements in the governance, risk and…