Browsing Tag

media across platforms

Comscore and Viant Partner to Expand Cookie-Free Predictive Audiences Access

Comscore, a trusted partner for planning, transacting, and evaluating media across platforms, today announced a new partnership agreement with Viant Technology Inc., a leading people-based advertising software company, on the successful integration of Comscore's entire contextual Activation suite into Viant's advertising software, Adelphic®. The contextual-based partnership enables Viant's advertisers to leverage Comscore's cookie-free targeting solutions, including brand protection, contextual relevance, keyword targeting,…

Comscore and Spiketrap Announce Launch of Next-Generation Cookie-Free Targeting for Gaming Audiences

Comscore, a trusted partner for planning, transacting, and evaluating media across platforms, today announced it is partnering with Spiketrap, the conversation analytics platform powering instant audience understanding for creators, brands, and platforms, to expand Comscore's industry-leading Predictive Audiences cookieless targeting solution specifically for gaming audiences. The partnership introduces highly refined gaming-oriented audience segments into Predictive Audiences and represents a major step forward for…

Comscore and Samba TV Announce Expansion of Connected TV Data Partnership to Australia

Continuing global expansion of Comscore’s cross-platform measurement powered by Samba TV’s first-party connected TV data in APAC region Comscore, a trusted partner for planning, transacting, and evaluating media across platforms, announced the expansion of its TV measurement footprint to Australia, driven by its partnership with Samba TV, the leading global provider of omniscreen advertising data and audience analytics. The new connected TV (CTV) measurement solution, launched last year in select European markets, has now…

dentsu Media to use Comscore for Local Television in 2021

Media powerhouse expands partnership with Comscore's audience and impression-based solutions in local markets Comscore, a trusted partner for planning, transacting, and evaluating media across platforms, announced that dentsu Media will expand its long-standing partnership with Comscore, adding dentsu's M1 advanced audiences platform to its local market agreement. Marketing Technology News: Widen Named to Constellation ShortList Digital Asset Management (DAM) for Digital Experiences "We believe in the meaningful…

Comscore Announces Agreement with “Game Time with Boomer Esiason” Producer for Local Television Measurement

Comscore, a trusted partner for planning, transacting and evaluating media across platforms, announced an agreement to provide JOY-CPW, Inc., the producer of "Game Time with Boomer Esiason" with Comscore's industry-leading local TV measurement currency across all 210 Comscore Television Markets. "Game Time with Boomer Esiason" is one of the leading sports series, featuring one of the nation's most popular sportscaster, interviewing sports' foremost personalities in original half-hour episodes, every week of the year.…

Comscore and Ipsos Join Forces for Audience Measurement in Mexico

Partnership builds on Comscore's global commitment to deliver innovative cross-media measurement solutions Comscore, a trusted partner for planning, transacting, and evaluating media across platforms, announced a new agreement with Ipsos to begin delivering enhanced measurement solutions for the Mexican market. With a deep understanding of the local audience and with strong track records for creating solutions tailored to the needs of specific regions, the companies are now jointly poised to define the future of cross-media…

Strong Automotive Merchandising Partners with Comscore Exclusively for Local Television Measurement

Strong Automotive Merchandising selects Comscore's audience- and impression-based currency Comscore, a trusted partner for planning, transacting, and evaluating media across platforms, announced that full-service automotive advertising agency Strong Automotive Merchandising will be using its census-representative TV measurement at the local level. The new agreement includes Comscore's automotive advanced audiences. "We are excited to be Strong Automotive Merchandising's exclusive currency partner for television," said …

Comscore to Launch New Cross-Platform Movie Measurement Solution

Comscore Movies Everywhere reporting will capture box-office performance, demographics, and marketing effectiveness for lifespan of movies Comscore, a trusted partner for planning, transacting, and evaluating media across platforms, announced Comscore Movies Everywhere, the next generation of cross-screen measurement that will deliver daily reporting for sales regardless of release windows and platform. This will include a new reporting system to track box office movies performance across all platforms. The new product…

Comscore Finds Significant Growth in In-Home Data Usage Throughout Pandemic

Total in-home data usage surged 18% in 2020 compared to 2019 As millions of Americans sheltered in place and shifted to working from home and remote learning during the COVID-19 pandemic, ongoing research from Comscore, a trusted partner for planning, transacting and evaluating media across platforms, found that overall in-home data usage levels throughout 2020 remained significantly higher than in 2019. ome custom reporting showed increased usage across all connected devices; smart TVs, laptops, gaming…

Comscore Finds Consumers’ Pre-Thanksgiving Interest in Online Retail Overshadowed Black Friday

Visitation to retail sites spiked 33% in days leading up to Thanksgiving, driven by earlier-than-normal holiday deals, while retail website visitation on Black Friday was up only 14% year-over-year Amid the continuing COVID-19 pandemic, new research from Comscore, a trusted partner for planning, transacting and evaluating media across platforms, found that more U.S. consumers are flocking to online retail for their holiday shopping than ever before: year-over-year visitation to retail websites during the week of…

Comscore Inks Preferred Agreement with Marcus Theatres for Next Generation Theatre Management

Multi-year agreement emphasizes Comscore's ongoing commitment to innovation to meet the movie industry's next generation needs Comscore, a trusted partner for planning, transacting and evaluating media across platforms, announced a multi-year agreement to provide Marcus Theatres, a division of The Marcus Corporation and the fourth largest theatre circuit in the United States, with Comscore's next generation theatre and circuit management solutions. Marketing Technology News: Kount Joins Adobe Exchange as Accelerate…

Comscore Introduces Global Verified Contextual Private Marketplaces (PMPs) for Connected TV and Video Advertising

Industry-leading contextual technology enables accurate brand safety and contextual categorization for Connected TV and video advertising Comscore, a trusted partner for planning, transacting, and evaluating media across platforms, announced that its advanced brand safety and contextual categorization segments for Connected TV (CTV) and premium video are now available for global application. Comscore launched the capability earlier this year for U.S. clients and is now expanding to more geographic regions to meet industry…

Comscore Uncovers Significant Rise in Digital Consumer Spending in State of Retail Report

New report uncovers shifting consumer retail trends emerging from COVID-19 pandemic The COVID-19 pandemic has significantly changed consumer behavior, forcing retailers to navigate a new era of retail and e-commerce habits as an unprecedented holiday shopping season quickly approaches. Against this changing landscape, Comscore, a trusted partner for planning, transacting and evaluating media across platforms, is thrilled to release its in-depth 2020 State of Retail report. Marketing Technology News: Video on Demand (VoD)…

Comscore Television Currency Continues To Expand With Agencies

Comscore gains momentum as advertising agencies increasingly embrace advanced audiences Over 70% of Comscore’s independent agency clients now use its local-television information as currency Comscore, a trusted partner for planning, transacting, and evaluating media across platforms, is proud to announce that the number of independently-owned agencies relying on Comscore’s local television information as their currency continues to expand. That trend is driving market share expansion for Comscore’s agency business,…

Comscore Announces Renewal Agreement with Graham Media Group

Long-term deal utilizes Comscore for local television currency, adds Quickscore second-day ratings Comscore, a trusted partner for planning, transacting, and evaluating media across platforms, nnounced a renewal agreement with Graham Media Group, the authentic local voice passionately informing and celebrating communities. Under the agreement, Comscore will provide continued local television and digital measurement across Graham Media Group's full station footprint, which comprises KPRC–Houston, WDIV–Detroit and…

Comscore Continues Cross-Platform Measurement Innovation with New US Patent for Household Viewership Aggregation

Comscore, a trusted partner for planning, transacting, and evaluating media across platforms, is proud to announce that the US Patent and Trademark Office (USPTO) has granted its patent on "Demographic Attribution of Household Viewing Events." The new patent is the latest example of Comscore's ongoing commitment to cross-platform measurement innovation and investment in research and development. Marketing Technology News: NTN Buzztime Enters Asset Purchase Agreement to Sell Entertainment and Advertising Assets This…

Comscore Achieves Global Connected TV Footprint With New Samba TV Partnership

Agreement harnesses joint strengths in cross-platform measurement intelligence, lays groundwork for aggressive European expansion Comscore, a trusted partner for planning, transacting, and evaluating media across platforms, announced its expanded TV measurement footprint driven by a new partnership with Samba TV, one of the leading cross-screen television data and analytics providers globally. The launch of international Smart TV measurement capabilities will begin in select European markets. By working with new and…

Comscore Privacy Counsel to be Featured on International Association of Privacy Professionals Panel

In an increasingly privacy-focused world, Comscore, a trusted partner for planning, transacting and evaluating media across platforms, is at the forefront of delivering best-in-class audience measurement in a privacy-safe manner. That's why Comscore is thrilled to announce that Alyra Liriano, Counsel, Privacy and Compliance, Comscore, will speak on the Starting a Career in Privacy: Pathways for Lawyers and Engineers panel on September 16, 2020 at 1 p.m. ET. Marketing Technology News: New SMS Marketing Platform Launched…

Comscore Announces Renewal Agreement with Weigel Broadcasting for Local Television Measurement

Comscore, a trusted partner for planning, transacting and evaluating media across platforms, announced a renewal agreement to provide Weigel Broadcasting with continued local TV measurement for their five Milwaukee, WI stations and three South Bend, IN stations. Under the agreement, Weigel will continue its long-term use of Comscore's local television currency, including Comscore's powerful Advanced Automotive and Political Audience segments, to better plan, transact and evaluate not only the size, but the value and…

Comscore Named Preferred Branded Content Measurement Partner By Canvas Worldwide

Agreement provides Canvas with content studies using Comscore Branded Content Comscore, a trusted partner for planning, transacting and evaluating media across platforms, announced a partnership with Canvas Worldwide, the world’s second largest independent media agency, to provide Branded Content™ measurement as their preferred branded content partner. Initially launching with six Branded Content integrations, the agreement provides Canvas with studies using Comscore’s sophisticated Branded Content to track integrations…