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Media Audience

Cision Announces Latest Product Updates, Allowing Marketers to Retarget Earned Media Audiences

Cision announced significant new updates to the next generation Cision Communications Cloud – the company's communications platform that delivers best-in-class earned media monitoring and analytics, media and social influencer campaign management, multi-channel press release distribution, and earned media retargeting. Today's updates include a range of improvements to the Cision Communications Cloud's Impact product offering. Cision Impact, first released in late 2017, is a suite of solutions that allow PR and marketing…