Hyper Personalization and Engaging Content Key to Retaining Customers in an Overcrowded OTT Market, Says ZinnovHyper Personalization
The Global OTT Market is set to explode in 2020 to touch a massive USD 120-125 Billion, owing to social isolation, estimates Zinnov
OTT Platforms are exploring hybrid monetization models of Subscription Video on Demand (SVOD), Advertising-based Video on Demand (AVOD), and Transactional Video on Demand (TVOD)
Content Fragmentation continues as competition intensifies with newer OTT channels being launched
Zinnov, a leading global management and strategy consulting firm, shared the findings of its impact study on the Media…