Mediaocean and ProVantageX Create Unique Partnership to Bring Seamless Automation to Local TV Buying & Selling
Mediaocean and ProVantageX (PVX) announced the next phase in the integration of their local television media execution tools moving the local TV buying industry towards a more modern approach while maintaining historical needs of the buying process.
The integration, which will be live in Q4 of 2019 and available to all Mediaocean Spectra OX and DS clients, allows agencies to begin buys directly in PVX. PVX will then facilitate the planning, estimating, optimizing, negotiating and stewardship of local TV…