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Meli Melo

Local DTC Brands Top Glossier, Harry’s & Casper, Converting a Quarter of Consumers

SimplyCook, Made.Com, Abel & Cole and Birchbox Lead the UK ‘Direct to Consumer’ Movement Research into consumer awareness of ‘direct to consumer’ (DTC) brands by Rakuten Marketing reveals four of the top five names are local, UK businesses, putting them ahead of global brands Glossier, Harry’s and Casper. Conducted among 2,000 UK consumers and a further 2,000 in France and Germany, the study proves that despite recent headlines, the top global DTC brands are lesser known than SimplyCook,, Abel & Cole…