Browsing Tag

Memorial Day

A Look Back: Timing Is Everything for Memorial Day Emails

Mornings - you either love them or hate them. But regardless of personal preference, when it comes to Memorial Day email marketing, mornings are a crucial time. As one of the biggest shopping and promotional weekends of the year, email marketers had to embrace mornings to capitalize on the holiday’s potential ROI. And make no mistake, that potential was massive. Email marketing represents the most used medium for businesses to engage with current and potential customers, with a proven ROI of $36 for every $1 spent. That’s…

When The Sun Is Back, It’s Time To Pack The Snacks: Frito-Lay Reveals Its Next US Snack Index Just In Time For Summer

From Memorial Day to Labor Day, Summer is America's Busiest Season for Snacking  It's official. The summer season is packed with snacks. To explore just where, when and how Americans will snack this summer, Frito-Lay unveiled the next installment of its US Snack Index. Snacks play an integral role in the summertime experience. As the unofficial start of summer, Memorial Day historically starts a spike and then snacking hits its highest point during the week of July 4. In fact, according to retail sales data, the…