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Merchant Services Marketing

Unique Positioning Dominates Merchant Services Marketing

In December 2018, Square declared it would re-file regulatory paperwork to run a banking business. “Square Capital is uniquely positioned to build a bridge between the financial system and the underserved,” said Jacqueline Reses, head of Square Capital. Square is not the only merchant point-of-sale (POS) company attempting to sway apothecaries and farm stands alike away from commercial banks. Companies leveraged targeted social media campaigns to build relationships with small businesses, and show they could offer more…