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MGH Survey Finds Nearly Half of US Diners Have Tried a New Restaurant Because of its Social Media Posts

On the Other Hand, 21% Claim a Restaurant's Social Media Posts - Including Poor Quality Content and Frequency - Have Discouraged Them from Trying It Altogether MGH, a full-service restaurant marketing agency, announced the results of a study that examined how influential a brand's social media marketing can be when it comes to driving restaurant trial and customer loyalty. The survey determined that nearly half (45%) of US diners said they've tried a restaurant for the first time because of a social media post made by…