New Book from MIT Sloan Reveals the Principles That Have Helped Make Digital Platforms, Including Amazon, Google, and Apple, the…
Book Analyzes 20 Years of Data on the Performance of Platform Companies
Digital platforms, which include the likes of Microsoft, Apple, Amazon, Alphabet (Google's parent company), Facebook, Uber, and Airbnb, have recently become dominant forces in many marketplaces. These companies are enormously valuable—several temporarily surpassed the trillion-dollar mark in value. They are also extraordinarily powerful. How did this happen in such a short amount of time? How have a small number of firms come to exert such influence…