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Michael Drankwalter

Doherty Takes on New MRI Leadership Role Focusing on Data Partnerships

Becomes Liaison to Firms Leveraging MRI’s Top-Quality Consumer Data for Fusions, Modeling, Targeting, and Campaign Optimization With its gold-standard consumer data becoming a prized ingredient for targeting consumers, GfK MRI has named Maureen Doherty to the newly created role of Vice President of Commercial Data Partnerships. “Finding new ways for companies to unlock the value of our data is a key growth area for MRI” Doherty will oversee the direction and focus of MRI’s data partnership business and help develop…