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Michael Kaushansky

C3 Metrics and Havas Helia Bring Attribution To Customer Relationship Management (CRM)

Product Will Be the First to Enable Attribution Measurement of CRM Platforms Such as Email, Digital Media, OTT, Household Addressable TV and Direct Mail C3 Metrics, the global leader in cross-channel advertising measurement attribution and accountability, and Havas Helia, the data and digital CRM agency of the HAVAS network, announced a partnership to develop the industry’s first customer relationship management (CRM) attribution product. The product, which has been in development over the past months, will enable…