Browsing Tag

Michael Platt

A Revolution in Marketing: Triggers and Wharton Prof Announce the Brand Connectome

Triggers, the growth strategy firm that has created more than $2 billion in revenue for iconic Fortune 100 brands, has teamed up with a Wharton Neuroscientist to announce a revolution in marketing. In an article published by Knowledge Wharton, Triggers founder Leslie Zane and Wharton Professor Michael Platt explain that they've discovered "the key to changing subconscious brand preference: the expansion of a brand's positive associations in customers' memories to the point that it becomes an automatic, involuntary…