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Michelle Wine

Ste. Michelle Wine Estates Leverages Microsoft Dynamics 365 to Transform Customer Experience

Ste. Michelle Wine Estates, the third-largest premium wine company in the United States, and Microsoft Corp. have announced plans to empower consumers throughout the shopping experience and transform the way Ste. Michelle Wine Estates does business with an end-to-end omnichannel solution across physical and digital channels. With three distinct consumer touch points — e-commerce, traditional brick and mortar, and loyalty programs such as wine clubs — Ste. Michelle Wine Estates was challenged by the complexity of the…