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Microsoft Consumer business

gyro Taps Kevin Fraser as US Head of Precision

gyro, the leading full-service global B2B powerhouse, has appointed Kevin Fraser to serve as the company's first-ever Head of Precision in the United States, continuing its commitment to deliver business decision-makers with innovative media, search and social solutions across all addressable channels. In this role, Fraser is charged with overseeing the strategic efforts for gyro's clients and fast-growing US media operation, which includes media buying and planning, search, paid social, programmatic, data strategy and…