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Mighty Social

De-Coding the E-Commerce Journey

Being customer-focused may be every marketers’ mantra, yet many brands are still falling short of creating a seamless customer experience. This is occurring despite the huge potential to be increasingly more relevant to customers in every context throughout their e-commerce journey. Part of the issue could be that while there is a greater emphasis on creating integrated marketing campaigns, marketers are still missing the mark when building highly targeted audiences. Consumers are no longer interacting in silos and…