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Mike Chowla

New PubMatic Research Reveals Mobile Header Bidding Volumes Nearly Double as the Technology Extends to In-app Environments

Pubmatic Releases Q3 2018 QMI Report, Highlighting Key Trends That Impact Mobile Advertising Growth PubMatic, the publisher-focused sell-side platform (SSP) for an open digital media future, released its third Quarterly Mobile Index (QMI) of 2018. The report includes key insights around the growth in mobile app advertising, highlighting trends in mobile video, header bidding and the expansion of cross-channel monetization. The newly released findings will guide publishers and buyers toward smarter programmatic strategy…