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Mike Donnelly

84.51° Announces Launch of STRATUM, A New Insights Product Delivering Science-Powered Data to Drive Results

Stratum is a new analytics solution that delivers 84.51°'s insights, fueled by transactions from one out of every two U.S. households 84.51° announces the launch of Stratum, a breakthrough analytics solution that combines rich customer behavior insights with retail performance measures. Stratum will revolutionize how brands position their products with consumers —both in-store and online, as it is powered by data captured from brick and mortar as well as online transactions. Because of the unique collaboration between…