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Mike Hail

Data Decisions Group Acquires Reach Analytics

Data Decisions Group, a leading provider of data, research and marketing services, announced their acquisition of Reach Analytics, a predictive marketing technology startup in Silicon Valley. Data Decisions Group can now score a national prospect database in 6 minutes and produce an increase in customer acquisition results of 4-7X. Marketers have an increasingly urgent need for 'Smart Data' to drive better decisions.  Many traditional predictive methods exist, but they are too slow while machine learning tools do…