Banner Before Header
Browsing Tag

Mike Micucci

SPALDING Doubles its Digital Commerce Revenue with Salesforce

Legendary sports equipment brand delivers a slam dunk with AI-powered customer engagement and loyalty Salesforce, the global leader in CRM, announced that SPALDING, the largest basketball equipment brand in the world, is using Salesforce to provide its customers with fast, personalized and mobile-first experiences. Founded in 1876, A.G. Spalding & Bro. created and produced the first official basketball for Dr. James Naismith, the sport's founder, in 1894. With basketball innovation baked into its core, Spalding has…

Capgemini’s LYONSCG Helps Leading Retail Brands Drive New Digital Customer Experiences

New Digital Commerce Projects Have Helped to Transform Customer Experiences Through a Holistic Set of Services and Salesforce Commerce Cloud Implementations Capgemini's LYONSCG announced the completion of digital commerce projects with Madewell, PGA TOUR Superstore and Hibbett Sports. To help each brand improve its customer experience and increase loyalty, LYONSCG provided consulting services including creative and experience design, in addition to Salesforce Commerce Cloud implementations. "Designing and delivering a…