Browsing Tag

Mike Wethington

New Study Reveals That Half of Auto Dealers Overspend on Marketing, With No Measurable Return On Investment

First Data Study Focused on Marketing ROI for Auto Dealerships Finds That Many Dealers Invest to the Point of Diminishing Returns Outsell, which offers the only AI-driven marketing automation platform for the automotive industry, announced that along with partners RXA and Vistadash it has completed the first data study focused completely on Marketing Return on Investment (ROMI) for US auto dealerships. Conducted in September and October 2018, the study spanned 300 dealerships, and looked at data on 420,000 customers, 3.5…

Outsell’s New AI-Driven Marketing Automation Platform for Automotive Is the First to Auto-Generate Individualized Customer Incentives Proven…

Dealers Can Also Now Create and Send On-Demand Micro Campaigns and Craft Multi-Channel Conquest Campaigns in Minutes From the DrivingSales Executive Summit, taking place Oct 21-23 in Las Vegas, Outsell announced significant enhancements to its AI-driven marketing automation platform for the automotive industry. The first vendor to bring AI-driven solutions to auto dealers, Outsell has added key new features intended to help boost incremental sales and service bookings, including: A new integration with AutoHook…