New Study Reveals That Half of Auto Dealers Overspend on Marketing, With No Measurable Return On Investment
First Data Study Focused on Marketing ROI for Auto Dealerships Finds That Many Dealers Invest to the Point of Diminishing Returns
Outsell, which offers the only AI-driven marketing automation platform for the automotive industry, announced that along with partners RXA and Vistadash it has completed the first data study focused completely on Marketing Return on Investment (ROMI) for US auto dealerships.
Conducted in September and October 2018, the study spanned 300 dealerships, and looked at data on 420,000 customers, 3.5…