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Milind Pansare

Reimagining the MarTech Stack

Marketing, by nature, is a media-rich effort. Across websites, social media channels, advertisements, and email campaigns, companies must create, manage and distribute a wealth of media content, including original and sourced photography, video, logos, graphics and more. To organize and store these media assets, marketers often rely on Digital Asset Management solutions (DAMs). But to handle the full lifecycle of these assets, they also need to leverage a number of additional tools that exist alongside the DAM. This broad…