Turner, Part of Warner Media Group, Will Lead the Beta-Testing of the New Services, Providing 3D Viewability Measurement, Ad-Fraud Prevention, …
Nearly Two-Thirds of Advertisers Say Brand Safety Tools Are Not Fit for Purpose
Brand Marketers Say They Would Forgo the Use of Solutions If They Were Not Achieving Adequate Reach Though almost all …
CHEQ Report: Online Ad Fraud To Cost $23 Billion Globally in 2019
Marketers are expected to lose $23 billion this year in online ad spending because of ad fraud, a global economic …