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Millward Brown

Time to Modernize Direct Mail to Boost Multi-Channel Marketing Success

Survey Says: Modernize Direct Mail to Boost Marketing Success -- Offline and Online In a world where Internet marvels are commonplace and “digital fatigue” is soaring, brands struggle to differentiate their marketing. To break through the noise, new research suggests that the technique with unique potential to boost ROI across channels isn’t the latest trending social network, but a tried-and-true workhorse: direct mail. Sending postcards, letters, and even swag -- branded promotional merchandise -- to build deeper…