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Multi-Click Attribution

Mobile Attribution Myth Busting: Mobile App to Site Tracking

Despite the growing adoption of mobile across all industries and a seismic shift toward mobile-first campaigns, there are quite a number of concerns and questions regarding mobile attribution that arise over and over again within our industry. It’s high time these be debunked once and for all. As mobile advertising grows, so do misconceptions and myths. Unfortunately, these myths can hold up programs and be a source of frustration across all teams. Ninety percent of today’s existing data was created in the last two years,…