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Multichannel marketers

Gartner Identifies Three Essential Elements That Marketing Leaders Must Address to Deliver a Results-Driven Mobile Website

Marketers Continue to Fail at Building Mobile Sites That Reflect Customers’ Preferences and Goals Multichannel marketers report that mobile-friendly websites have emerged as a dominant engagement channel for their brands, according to Gartner, Inc. In fact, Gartner predicts that, by 2020, mobile marketers will drive 80% of engagements through mobile websites. However, Gartner research has found that too many organizations build their mobile websites without accurate knowledge about, or regard for, their customers’ mobile…