Browsing Tag

multichannel video programming

How COVID-19 Has Coronated Digital the King of Healthcare Marketing

In many ways, the coronavirus pandemic has been different for each of us, but we’ve also shared many of the same experiences. I can confidently say that you, the reader, have most likely driven tens of miles to find basic commodities, celebrated holidays with extended family on Zoom, and binge-watched episodes of Tiger King. However, one place we know with certainty that you avoided at all costs was your doctor’s office. In a recent McKinsey report, 80% of physicians surveyed saw a drop in patient volumes, with 62%…

Comscore Announces Renewal of Agreement with Cinedigm

Renewal continues longstanding partnership and reflects the strength of Comscore's video-on-demand currency Comscore, a trusted partner for planning, transacting and evaluating media across platforms, today announced a renewal of its agreement to provide Cinedigm with continued census-level video-on-demand (VOD) measurement for Cinedigm's transactional on-demand offerings. Under this new multi-year agreement, which comes as new research from Comscore shows an increase in VOD transactions during the COVID-19 pandemic,…