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MVP Interactive

Facial Detection Technology: Why No Activation Is Complete Without It

In 2018, brands are pushing the envelope and embracing new ways for consumers to interact with their brand, products, and services. Traditional advertising and marketing don’t cut it anymore as research continues to suggest that today’s consumer prefers to engage with an experience, rather than a thing. This is no secret to marketers, nor is the fact that determining ROI on an experience is no simple task. Enter, facial detection technology. Read More: Emotional Metrics and Analytics: Sailing into a Brave New World of CX…