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Namit Merchant Launches Next Generation Ad Targeting at IAB Annual Leadership Meeting

Amidst Mounting Privacy Concerns, Tightening Government Regulation and Increased Consumer Advocacy, Wants Publishers and Marketers to Rediscover the Power of Content Today at the Internet Advertising Bureau’s Annual Leadership Meeting (#IABALM), COO Namit Merchant introduced an important new feature of The Programmatic Platform that embraces IAB Content Taxonomy 2.0 and OpenRTB 3.0. This new feature helps publishers and marketers rediscover the power of content by making’s…