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NestReady Study Finds Lenders Not Using Audience Data, Cross-Channel Marketing Platforms as Much as They Could

NestReady, a technology firm that develops platforms to put lenders at the center of the homebuying process, released its 2019 Marketing Technology Report today. The report is based on a survey of the use of digital marketing technologies by mortgage lenders this year. Study from @NestReady finds lenders not using audience data and cross channel platforms to their advantage NestReady surveyed 500 of the largest mortgage lenders in the US about 350 different digital marketing platforms in 11 categories. The categories…