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New Capital Partners

New Capital Partners Announces LoyaltyExpress Investment in SoftVu

Softvu Will Leverage This Partnership and Investment to Advance Its Prominent Position and Offer New and Expanded Services to Its Markets LoyaltyExpress, a portfolio company of New Capital Partners, has acquired SoftVu, a leader in creation, management, distribution and tracking of automated marketing strategies for direct-to-consumer markets in the mortgage lending industry. The investment begins SoftVu's partnership with LoyaltyExpress, a provider of marketing automation and cloud-based CRM solutions for mortgage…