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People, Process and Platform: The Three Integral Components of Enterprise SEO

For enterprises, SEO is big business, and for good reason. Organic internet searches can deliver more than half of the traffic to a business’ website, and SEO is, therefore, a key component of getting to the top of those search results lists. And the game is changing too, for Google has made a host of changes to the way that it ranks pages, with the old rules now obsolete in terms of how you improve those rankings. At an enterprise level, businesses are spending on average more than $20,000 per month on SEO activities,…