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Nichola Karp

Sightly Appoints Nielsen Veteran Nichola Karp as Chief Product Officer

Former Director and Group Lead for Nielsen Marketing Cloud’s DMP to Lead Sightly’s Product, Engineering and Data Teams as Demand for Performance Video Advertising Grows Sightly, a leading performance video advertising and analytics platform, has appointmented Nichola Karp to the role of Chief Product Officer. In her new role, Karp leads Sightly’s data, engineering and product teams, overseeing the company’s software and technology offering from vision through execution. Her primary initiative will be to automate and scale…