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Nicholas Cumins

SAP Intelligent Services for Marketing Deliver Deep Learning to Win New Customers and Reduce Churn

SAP SE announced plans to enhance the SAP Marketing Cloud solution, introducing new "smart" capabilities to help companies focus on the best sales leads and increase customer retention. Plans for SAP Intelligent Services for Marketing were launched at the DMEXCO annual conference being held in Cologne, Germany. The new services use SAP Leonardo Machine Learning capabilities to add artificial intelligence (AI) to the cloud-based marketing suite from SAP. Using deep learning techniques, the new software analyzes the…