Browsing Tag

Nick Iyengar

Cardinal Path’s 2019 State of Marketing Technology Report Highlights Consolidation & Disruption

The 4th annual installment of Cardinal Path's State of Digital Marketing Analytics in the Top 1000 U.S. Online Retailers uncovers trends within enterprise marketing technology (martech) ecosystems of the largest online retail organizations. The report drills into the tools and platforms in use by the largest online retailers and surfaces trends into how these organizations are building and using their martech stacks-- a foundational part of a digital strategy. This year's report underscores increased consolidation…