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Nielsen Audio Measurement

Cumulus Media Extends Its Agreement With Nielsen Audio And Adds Continuous Diary Measurement

Agreement also includes Local Nielsen Media Impact in Dallas, Atlanta and Chicago Nielsen announced that Cumulus Media, a leading audio-first media and entertainment company, has extended its agreement for Nielsen Audio Measurement services through 2022 and added Continuous Diary Measurement (CDM) for 120 stations across 14 markets. Additionally, Cumulus signed up for Local Nielsen Media Impact (Local NMI) in its Dallas, Atlanta and Chicago markets. Marketing Technology News: Alder Home Security Selects PX to…