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Nielsen data

Store Brands Surge by 40% Plus in Mass Retail Channel over 5 Years, Far Outpacing National Brands

Store brands are proving to be a powerful weapon for mass merchandisers, club stores and dollar stores as they compete against both Amazon and other brick and mortar retailers. An analysis of the latest Nielsen data reveals that private label dollar volume in the mass retail channel surged +41% over the last five years, compared to a gain of only +7.4% for national brands. The growth lead is even more pronounced when it comes to units. The same Nielsen data show that store brands volume climbed by +33.2%, while the…