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Nielsen Media Impact

iHeartMedia Doubles Down on Radio Attribution with Agreement to Support Nielsen Media Impact and Continuous Diary Measurement

Nielsen Moves Ahead with Continuous Diary Measurement in Four Book Markets Nielsen announced that iHeartMedia, Inc., the number one audio company in the US, will advance radio attribution by supporting Nielsen Media Impact (NMI) and Continuous Diary Measurement (CDM) in Nielsen Audio's four book markets. With this agreement, Nielsen moves forward with its decision to implement Continuous Diary Measurement as planned in radio markets currently measured four times a year.  In addition, iHeartMedia's support boosts the…

Entercom and Nielsen Announce Data-driven Comprehensive Agreement

 Entercom, a leading media and entertainment company and one of the two largest radio broadcasters in the US, and Nielsen announced a multi-year strategic agreement for a comprehensive suite of measurement tools aimed at enhancing Entercom's data-driven capabilities for advertisers. As part of the agreement, Entercom will enhance its portfolio of Nielsen tools with new products including Nielsen Media Impact, RHIZA, Nielsen Marketing Cloud and the Tally Engine API. The agreement also includes other Nielsen products, such…

Westwood One Adds Nielsen’s National Media Impact To Its Audio Insights Platform

Westwood One to Utilize Nielsen National Media Impact to Quantify the Effect of Adding Network Radio to Television Media Plans Nielsen announced that Westwood One has expanded its relationship with Nielsen to license the national version of Nielsen Media Impact (NMI) powered by Nielsen's Total Media Fusion.  Nielsen Media Impact is a cross-platform media planning and optimization solution that helps clients understand total campaign reach, frequency, and duplication using advanced audience segments. NMI will enable…

Nielsen Expands Nielsen Media Impact To Include Radio

Enhances Cross-Platform Media Planning Solution Nielsen announced that Nielsen Media Impact (NMI) is expanding to include Radio as a media type available within its leading national cross-media planning and optimization solution. Nielsen Media Impact is a cross-platform planning solution available at a local and national level that allows users to understand cross-media reach, frequency, and duplication using advanced audience segments. This enables agencies, media owners, and advertisers to reach their desired audience…