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Nielsen Scarborough

Audioboom Reaches Agreement For Nielsen’s Podcast Listener Buying Power Service

Service Provides Podcasters and Brands with Compelling Insights Matching Podcast Listeners by Genre with Their Buying Habits Nielsen announced that Audioboom has subscribed to Nielsen's Podcast Listener Buying Power Service from Nielsen Scarborough. Nielsen's Podcast Listener Buying Power Service, launched last month, allows clients to profile shows using program titles collected from our subscribers in order to connect specific types of listeners with particular advertisers and specific program-level insights. Only…