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Nielsen’s Digital Ad Ratings

Telaria Integrates Nielsen DAR to Accelerate TV-Like Buying in Digital Video

Telaria Inc. , the complete software platform to manage video advertising for premium publishers,  announced it has integrated Nielsen’s Digital Ad Ratings (DAR) to activate comprehensive, next-day views of digital audience performance in the platform, offering TV-comparable industry standards for digital video inventory. Nielsen’s DAR provides advertisers, media agencies and publishers with audience metrics comparable to TV, including age and gender demographics, unique audience, reach, frequency and gross rating points…