FreeWheel Launches DRIVE—a Comprehensive Advertising Solution Designed to Reach Consumers Across the New TV Landscape
Aggregates Premium OTT and VOD Inventory from Freewheel’s Supply Partners to Target Tv-Sized Audiences and Drive Better Results for Marketers
FreeWheel, A Comcast Company, announced the launch of FreeWheel’s DRIVE, a suite of advanced advertising solutions designed to help marketers reach consumers across emerging forms of TV, including Over-the-Top (OTT), Set-top Box Video on Demand (STB VOD) and digital video, using advanced data and measurement capabilities.
“The changing consumption pattern of premium video is…